Thon badge is a microcosm of the people who own so many football clubs in England now. Total bawbags who don't have a clue about the club's history or fanbase etc.
I totally echo this.
It's the type of generic, cliched corporate fucking bullshit marketing that is sucking the heart and soul from clubs. With that, some may say it's a perfect representation of the modern game in this country.
It's embarrassing and infuriating even for people who don't like Leeds Utd. Taking the game away from the people and the local community these clubs are supposed to represent. A complete desecration of what the game originally sought out to achieve.