acquiesce19
Oasis Roadie
Peace. Love. Bananas.
Posts: 381
|
Post by acquiesce19 on Mar 14, 2022 10:51:55 GMT -5
Hey everybody,
So here in the USA, we're about to get March Madness underway, the annual NCAA men's basketball tournament that is simply the best.
Today, CBS pushed out this promo clip that absolutely blew my mind, given that I'm a college basketball writer:
|
|
|
Post by dazed on Mar 14, 2022 12:50:05 GMT -5
This is just... weird.
A song born from authentic British working-class optimism used in something conceptually as far from that as I can imagine. I always felt the US never saw the Oasis appeal for that reason (genuine authenticity isn't as sought after as the representation of it is). Shows how good a song Live Forever had to be for this to have been picked at all.
|
|
|
Post by themanwholivesinhell on Mar 14, 2022 12:52:39 GMT -5
Even if the song is inspirational, NGL its not what id have expected in a US basketball promo.
Maybe an attempt to be a bit more out there?
|
|
|
Post by jezza2 on Mar 14, 2022 13:00:07 GMT -5
Honestly, it's a perfect song for something like this. These moments can and will, live forever.
|
|
acquiesce19
Oasis Roadie
Peace. Love. Bananas.
Posts: 381
|
Post by acquiesce19 on Mar 14, 2022 14:11:55 GMT -5
I was completely floored to see this. I had people asking me if I quit my job, started working for CBS and produced it.
|
|
|
Post by The Escapist on Mar 14, 2022 18:34:19 GMT -5
Ew, American culture.
Works about as well with Oasis as chocolate does in a tuna salad.
|
|
|
Post by girllikeabomb on Mar 16, 2022 2:48:40 GMT -5
This is just... weird. A song born from authentic British working-class optimism used in something conceptually as far from that as I can imagine. I always felt the US never saw the Oasis appeal for that reason (genuine authenticity isn't as sought after as the representation of it is). Shows how good a song Live Forever had to be for this to have been picked at all. Erm, right, because there is no American working class and no one in American has ever had the yearning to escape from their circumstances?
Live Forever really couldn't be a more universal song and it fits the promo themes perfectly (flying, madness, dreams, moments that live forever ... it nails it all). Plus it pricks the ears because the energy of it stands so far out from the sound of current hits, will doubtless spark a few American sales, is good for both Gallaghers, and the price was probably right for CBS. A nice choice for all. And a lot cooler to me than selling a bank.
I also wouldn't say Americans didn't see the Oasis appeal. They did well here, still are loved here, they just didn't quite get to that next level. But it's a huge, culturally diverse country where one man's gorgeously authentic is another man's meh. Not many musicians who could unite America over the last 30 years.
|
|
|
Post by girllikeabomb on Mar 16, 2022 3:24:31 GMT -5
Also just saw another promo set to the Ramones version of Do You Wanna Dance so some good company.
|
|
|
Post by Jessica on Mar 16, 2022 10:43:12 GMT -5
Just makes me think that it's mostly to do with them using some of the rock stations to broadcast the games in the evening.
|
|
|
Post by Lennon2217 on Mar 16, 2022 11:31:48 GMT -5
Total over doing it on this subject. It’s just a song used for a commercial. It’s not the be all end all. It’s cool it’s oasis. It could have been anyone. But now the tourneys starts and that commercial promo isn’t the focus.
|
|
|
Post by dazed on Mar 17, 2022 21:03:21 GMT -5
This is just... weird. A song born from authentic British working-class optimism used in something conceptually as far from that as I can imagine. I always felt the US never saw the Oasis appeal for that reason (genuine authenticity isn't as sought after as the representation of it is). Shows how good a song Live Forever had to be for this to have been picked at all. Erm, right, because there is no American working class and no one in American has ever had the yearning to escape from their circumstances?
Live Forever really couldn't be a more universal song and it fits the promo themes perfectly (flying, madness, dreams, moments that live forever ... it nails it all). Plus it pricks the ears because the energy of it stands so far out from the sound of current hits, will doubtless spark a few American sales, is good for both Gallaghers, and the price was probably right for CBS. A nice choice for all. And a lot cooler to me than selling a bank.
I also wouldn't say Americans didn't see the Oasis appeal. They did well here, still are loved here, they just didn't quite get to that next level. But it's a huge, culturally diverse country where one man's gorgeously authentic is another man's meh. Not many musicians who could unite America over the last 30 years.
Thats not what I said, of course those feelings are present, I just wouldn't say its something thats as obsessed over as in the UK. Its more so race-focused in the US than geographical class divides (having lived in both places and studied the media I think I'd know). Not saying it should be that way either. Whereas in the UK Northerners have had to change their accents assuming that would be a good career move, largely preceding Oasis. People are also way more accepting of the true essence of punk dying as quickly as it did there, ie. Avril Lavigne being called the pop punk princess and people being okay with Blink182 using co-writers etc. Thats how it looks to me but you're free to disagree. Sure Oasis's songs when reduced to the universal values on the surface would fit a lot of constructions in American culture... if you also reduced them to universal themes and looked past all the logos too, completely ignoring the sociopolitical subtexts (which again, is something often inherent in the American model, for the sake of representation). I didn't say it wasn't a good marketing decision for all, thats a seperate point. I merely said that it was a weird juxtaposition considering what we know about Oasis. In regards to the US appeal thing. I think just because there was some financial successes in the US doesn't mean that the intended appeal was understood at all, some Americans I've talked to genuinely think that Oasis were better than the Beatles which (for me anyways) is missing the point. I've also seen Americans slag off Liam for not singing pitch perfect either.
|
|
|
Post by dazed on Mar 17, 2022 21:05:32 GMT -5
Total over doing it on this subject. It’s just a song used for a commercial. It’s not the be all end all. It’s cool it’s oasis. It could have been anyone. But now the tourneys starts and that commercial promo isn’t the focus. mate, let us talk about things and make some conversation lmao we know it ultimately isn't all that. We may as well close 90% of these boards if you're gonna be like that.
|
|
|
Post by jezza2 on Mar 18, 2022 0:22:18 GMT -5
Erm, right, because there is no American working class and no one in American has ever had the yearning to escape from their circumstances?
Live Forever really couldn't be a more universal song and it fits the promo themes perfectly (flying, madness, dreams, moments that live forever ... it nails it all). Plus it pricks the ears because the energy of it stands so far out from the sound of current hits, will doubtless spark a few American sales, is good for both Gallaghers, and the price was probably right for CBS. A nice choice for all. And a lot cooler to me than selling a bank.
I also wouldn't say Americans didn't see the Oasis appeal. They did well here, still are loved here, they just didn't quite get to that next level. But it's a huge, culturally diverse country where one man's gorgeously authentic is another man's meh. Not many musicians who could unite America over the last 30 years.
Thats not what I said, of course those feelings are present, I just wouldn't say its something thats as obsessed over as in the UK. Its more so race-focused in the US than geographical class divides (having lived in both places and studied the media I think I'd know). Not saying it should be that way either. Whereas in the UK Northerners have had to change their accents assuming that would be a good career move, largely preceding Oasis. People are also way more accepting of the true essence of punk dying as quickly as it did there, ie. Avril Lavigne being called the pop punk princess and people being okay with Blink182 using co-writers etc. Thats how it looks to me but you're free to disagree. Sure Oasis's songs when reduced to the universal values on the surface would fit a lot of constructions in American culture... if you also reduced them to universal themes and looked past all the logos too, completely ignoring the sociopolitical subtexts (which again, is something often inherent in the American model, for the sake of representation). I didn't say it wasn't a good marketing decision for all, thats a seperate point. I merely said that it was a weird juxtaposition considering what we know about Oasis. In regards to the US appeal thing. I think just because there was some financial successes in the US doesn't mean that the intended appeal was understood at all, some Americans I've talked to genuinely think that Oasis were better than the Beatles which (for me anyways) is missing the point. I've also seen Americans slag off Liam for not singing pitch perfect either. My guy, this is college basketball not the conditions of the working class in America.
|
|
|
Post by girllikeabomb on Mar 18, 2022 0:47:10 GMT -5
Thats not what I said, of course those feelings are present, I just wouldn't say its something thats as obsessed over as in the UK. Its more so race-focused in the US than geographical class divides (having lived in both places and studied the media I think I'd know). Not saying it should be that way either. Whereas in the UK Northerners have had to change their accents assuming that would be a good career move, largely preceding Oasis. People are also way more accepting of the true essence of punk dying as quickly as it did there, ie. Avril Lavigne being called the pop punk princess and people being okay with Blink182 using co-writers etc. Thats how it looks to me but you're free to disagree. Sure Oasis's songs when reduced to the universal values on the surface would fit a lot of constructions in American culture... if you also reduced them to universal themes and looked past all the logos too, completely ignoring the sociopolitical subtexts (which again, is something often inherent in the American model, for the sake of representation). I didn't say it wasn't a good marketing decision for all, thats a seperate point. I merely said that it was a weird juxtaposition considering what we know about Oasis. In regards to the US appeal thing. I think just because there was some financial successes in the US doesn't mean that the intended appeal was understood at all, some Americans I've talked to genuinely think that Oasis were better than the Beatles which (for me anyways) is missing the point. I've also seen Americans slag off Liam for not singing pitch perfect either.
Here’s the thing. Take away the accents and the clothing, there’s not so much distance between the way a few working-class towns (although not only working-class towns) root for NCAA teams in March Madness and how football brings communities together around a shared dream in the UK. We have a sense of identity here too. Way, way more than one, of course, but there is very much such a thing as working-class identity in the US.
Mostly, I think you’ve made a lot of very broad generalizations about stuff that is not simplistic. A few quick comments:
-- Class actually matters a lot more than often discussed in the USA just as race actually plays a greater role in Britain than some people would like to acknowledge. It’s certainly not one or the other in either country.
--I guarantee you’ll find people in both countries who passionately believed in the disruptive values of punk (I know some myself), just as there are people in both countries for whom it was mere fashion fad. This depends on who you meet, not the country. (And the emergence of punk in the 70s was truly a transatlantic phenomenon.)
--Universality is what every artist—songwriter, novelist, painter, filmmaker, whatever—craves beyond anything. To touch or move or provoke as many people as you possibly can. Doesn’t mean everyone gets the full context of where you came from. But you use the specific time/place/class you came from to tap into things that matter to people who are also struggling or striving, maybe in a completely different way than you did. Otherwise there would be no global entertainment industry at all.
--I mean I’ve also seen people in England slag Liam’s pitch (even some on this forum ...). That’s not a US-only thing.
-- As for whether Americans got the “intended appeal," the intent I think was to sell records and play big shows, and they did that reasonably well for a bit until they ... and the entire music industry ... soon fell apart!
Anyway, didn't want to ignore your comments but also agree with Jezza2 that it's pretty much a done deal. The promo did its job and the response here was pretty good -- and other than Noel (and a little bit of Liam) Gallagher, it really doesn't affect anyone in England
|
|
|
Post by quantum on Mar 18, 2022 4:42:32 GMT -5
Just wait until Noel sells the back catalogue and we can discuss Headshrinker being used on a haemorrhoid cream advert
|
|
|
Post by Diamond in The Dark on Mar 18, 2022 4:48:17 GMT -5
The studio version of Live Forever is too "childish". The one at Wembley 2000 or the one at Knebworth would have been much more charismatic and impressive. If I had to play that song for someone I would never get the studio version.
|
|
|
Post by dazed on Mar 18, 2022 7:19:55 GMT -5
Thats not what I said, of course those feelings are present, I just wouldn't say its something thats as obsessed over as in the UK. Its more so race-focused in the US than geographical class divides (having lived in both places and studied the media I think I'd know). Not saying it should be that way either. Whereas in the UK Northerners have had to change their accents assuming that would be a good career move, largely preceding Oasis. People are also way more accepting of the true essence of punk dying as quickly as it did there, ie. Avril Lavigne being called the pop punk princess and people being okay with Blink182 using co-writers etc. Thats how it looks to me but you're free to disagree. Sure Oasis's songs when reduced to the universal values on the surface would fit a lot of constructions in American culture... if you also reduced them to universal themes and looked past all the logos too, completely ignoring the sociopolitical subtexts (which again, is something often inherent in the American model, for the sake of representation). I didn't say it wasn't a good marketing decision for all, thats a seperate point. I merely said that it was a weird juxtaposition considering what we know about Oasis. In regards to the US appeal thing. I think just because there was some financial successes in the US doesn't mean that the intended appeal was understood at all, some Americans I've talked to genuinely think that Oasis were better than the Beatles which (for me anyways) is missing the point. I've also seen Americans slag off Liam for not singing pitch perfect either.
Here’s the thing. Take away the accents and the clothing, there’s not so much distance between the way a few working-class towns (although not only working-class towns) root for NCAA teams in March Madness and how football brings communities together around a shared dream in the UK. We have a sense of identity here too. Way, way more than one, of course, but there is very much such a thing as working-class identity in the US.
Mostly, I think you’ve made a lot of very broad generalizations about stuff that is not simplistic. A few quick comments:
-- Class actually matters a lot more than often discussed in the USA just as race actually plays a greater role in Britain than some people would like to acknowledge. It’s certainly not one or the other in either country.
--I guarantee you’ll find people in both countries who passionately believed in the disruptive values of punk (I know some myself), just as there are people in both countries for whom it was mere fashion fad. This depends on who you meet, not the country. (And the emergence of punk in the 70s was truly a transatlantic phenomenon.)
--Universality is what every artist—songwriter, novelist, painter, filmmaker, whatever—craves beyond anything. To touch or move or provoke as many people as you possibly can. Doesn’t mean everyone gets the full context of where you came from. But you use the specific time/place/class you came from to tap into things that matter to people who are also struggling or striving, maybe in a completely different way than you did. Otherwise there would be no global entertainment industry at all.
--I mean I’ve also seen people in England slag Liam’s pitch (even some on this forum ...). That’s not a US-only thing.
-- As for whether Americans got the “intended appeal," the intent I think was to sell records and play big shows, and they did that reasonably well for a bit until they ... and the entire music industry ... soon fell apart!
Anyway, didn't want to ignore your comments but also agree with Jezza2 that it's pretty much a done deal. The promo did its job and the response here was pretty good -- and other than Noel (and a little bit of Liam) Gallagher, it really doesn't affect anyone in England
I think both our comments are or can be true. I'm not disagreeing with anything you said nor did I think otherwise before you wrote them. The working class thing just isn't as much of a common parlance obsession in the media generally, I think thats totally fair to say, at least in defense of them anyways unless you involve the right race cards. There are still outlets for the culture obviously if you look at politics and other things you could pick out, I don't think theres as much of a voice for the working classes in the US in the media spaces but thats not me saying they don't exist to begin with (I'm not sure how anyone would think I said that). And thats also not to say the UK has it perfect either. Again, I'm aware it doesn't affect me... I'm just saying it comes across weird having not seen big Oasis songs appear in big adverts outside of the UK often. Just trying to make some conversation, you gotta cast a few generalizations to get anywhere in conversation and we've already seen typing anymore than a few paragraphs gets people's dicks in a twist here so yeah.
|
|
|
Post by dazed on Mar 18, 2022 7:22:14 GMT -5
Thats not what I said, of course those feelings are present, I just wouldn't say its something thats as obsessed over as in the UK. Its more so race-focused in the US than geographical class divides (having lived in both places and studied the media I think I'd know). Not saying it should be that way either. Whereas in the UK Northerners have had to change their accents assuming that would be a good career move, largely preceding Oasis. People are also way more accepting of the true essence of punk dying as quickly as it did there, ie. Avril Lavigne being called the pop punk princess and people being okay with Blink182 using co-writers etc. Thats how it looks to me but you're free to disagree. Sure Oasis's songs when reduced to the universal values on the surface would fit a lot of constructions in American culture... if you also reduced them to universal themes and looked past all the logos too, completely ignoring the sociopolitical subtexts (which again, is something often inherent in the American model, for the sake of representation). I didn't say it wasn't a good marketing decision for all, thats a seperate point. I merely said that it was a weird juxtaposition considering what we know about Oasis. In regards to the US appeal thing. I think just because there was some financial successes in the US doesn't mean that the intended appeal was understood at all, some Americans I've talked to genuinely think that Oasis were better than the Beatles which (for me anyways) is missing the point. I've also seen Americans slag off Liam for not singing pitch perfect either. My guy, this is college basketball not the conditions of the working class in America. Nah trust me bro.
|
|
|
Post by tiger40 on Mar 18, 2022 13:52:59 GMT -5
The studio version of Live Forever is too "childish". The one at Wembley 2000 or the one at Knebworth would have been much more charismatic and impressive. If I had to play that song for someone I would never get the studio version. What? Live Forever is Oasis's best single release and a classic in my opinion and there's nothing childish about the studio version at all.
|
|
|
Post by matt on Mar 18, 2022 15:12:34 GMT -5
The studio version of Live Forever is too "childish". The one at Wembley 2000 or the one at Knebworth would have been much more charismatic and impressive. If I had to play that song for someone I would never get the studio version. U wot m8?!?! Perfect as it is, and we certainly don't need to foist the disastrous Wembley gig to the publics ears again.
|
|
|
Post by matt on Mar 18, 2022 15:13:39 GMT -5
Just wait until Noel sells the back catalogue and we can discuss Headshrinker being used on a haemorrhoid cream advert Or Durex with Up In The Sky. "How does it feel, etc etc".
|
|
|
Post by girllikeabomb on Mar 18, 2022 17:56:38 GMT -5
Again, I'm aware it doesn't affect me... I'm just saying it comes across weird having not seen big Oasis songs appear in big adverts outside of the UK often. Just trying to make some conversation, you gotta cast a few generalizations to get anywhere in conversation and we've already seen typing anymore than a few paragraphs gets people's dicks in a twist here so yeah. I don’t mind conversation ever. Agree it’s a bit unusual to hear Oasis in US ads, and that's mostly a good thing, though as others have mentioned, there have definitely been Oasis songs used in American sports occasionally as well as TV shows and to my sudden happiness, I even heard Champagne Supernova in the supermarket the other day. (Subliminal perhaps ... )
Also Noel might be a bit more open to selling songs right now (at least until he finally cashes in on the Grand Cha-Ching.) That said, this is the kind of thing that has no danger of oversaturation so hard to see why he wouldn't unless he absolutely loathes basketball.
I do find it kinda interesting to see how narrowly American culture is perceived and how persistently in these times cultural difference of any kind seems to instantly divide (even though music by its nature unites.)
|
|
|
Post by jezza2 on Mar 18, 2022 18:11:02 GMT -5
My guy, this is college basketball not the conditions of the working class in America. Nah trust me bro. Sorry bro, I can't do that. People are more upset that Texas A&M got snubbed from the tournament rather than the social implications of using a song from 1994 that majority of the audience of the tournament don't remember/know. I ain't throwing your idea out the window completely, but people just don't care. The fact that people who don't even watch/like basketball are commenting on this shows that Oasis really does pull people together.
|
|
|
Post by dazed on Mar 23, 2022 6:51:31 GMT -5
Again, I'm aware it doesn't affect me... I'm just saying it comes across weird having not seen big Oasis songs appear in big adverts outside of the UK often. Just trying to make some conversation, you gotta cast a few generalizations to get anywhere in conversation and we've already seen typing anymore than a few paragraphs gets people's dicks in a twist here so yeah. I don’t mind conversation ever. Agree it’s a bit unusual to hear Oasis in US ads, and that's mostly a good thing, though as others have mentioned, there have definitely been Oasis songs used in American sports occasionally as well as TV shows and to my sudden happiness, I even heard Champagne Supernova in the supermarket the other day. (Subliminal perhaps ... )
Also Noel might be a bit more open to selling songs right now (at least until he finally cashes in on the Grand Cha-Ching.) That said, this is the kind of thing that has no danger of oversaturation so hard to see why he wouldn't unless he absolutely loathes basketball.
I do find it kinda interesting to see how narrowly American culture is perceived and how persistently in these times cultural difference of any kind seems to instantly divide (even though music by its nature unites.)
Its not my perception of American culture, I'm saying thats how its manifested itself into the media so far. I'm not trying to reduce yall at the root of things. Thats obviously complex and vast.
|
|
|
Post by dazed on Mar 23, 2022 6:55:36 GMT -5
Sorry bro, I can't do that. People are more upset that Texas A&M got snubbed from the tournament rather than the social implications of using a song from 1994 that majority of the audience of the tournament don't remember/know. I ain't throwing your idea out the window completely, but people just don't care. The fact that people who don't even watch/like basketball are commenting on this shows that Oasis really does pull people together. And you certainly cared enough to say all that. A few others did too to engage with the thread so... I'm not sure you're speaking for everyone. Either way, the ad populam mindset is one I try to avoid but if thats what you're into then so be it. Sounds like you're annoyed at something that was said and just want to shut discourse down or act like its below you.
|
|